As many people already know, Google Adwords released a new keyword tool called Search-Based Keyword Tool (Beta) on November 18, 2008. It is a fantastic tool for your pay-per-click advertising campaigns. This new tool will give advertisers keyword suggestions based on what the spiders gather from your website. The tool is very easy to use. It allows you to identify any additional keywords you may not be using in your current Adwords campaigns. Log into your Google AdWords account, then type your website address and the keywords (optional) in the search query - sit back and let the tool do the rest for you.

Top 10 Reasons why you should use Google’s Search-Based Keyword Tool

1. The Search-Based Keyword Tool is a FREE TOOL - why not use it?
2. STOP GUESSING - it generates keywords based on actual Google search queries so you don’t need to guess what people are searching for.
3. GOOGLE LOVES TO SHARE - Google will provide you detailed data for each keyword such as how many searches these keywords get on a monthly basis, how much ad competition there is, and how much they suggest you bid on each keyword phrase.
4. PICK GOOGLE’S BRAIN - you can simply click on the magnifying glass icon and Google will give you their insights for that keyword.
5. THE GREAT ‘EXPORTATION’ - You can export all the data you have gathered thru CVS file.
6. TIME SAVER - the Search-Based Keyword Tool will decide which set of keywords is best suited for your websites landing page. You may even improve the quality score for your campaign based on relevancy of the keywords, destination URL, ad text, and etc.
7. DATA PRIVACY - your competitors may be able to perform searches with your website address, but Google will only show them a limited set of keyword suggestions (100 or less).
8. NEW DATA AT ALL TIME - Google Help page did mention “the data provided in the Search-based Keyword Tool is updated every few weeks”. How great is that?
9. CRAWL BEFORE YOU WALK - Google will crawl into your site before providing you their suggested keywords.
10. EXPOSURE YOURSELF - The Search-Based Keyword Tool may be able to help you locate any additional keywords you may not be using in your current Adwords campaigns. Increasing your site’s exposure will increase your chance for higher conversions.

Overall, Google’s Search Based Keyword Tool seems to be a very useful tool. However, it is still a Beta tool so it will take time to be perfected by Google.

Tags: Google, Google Adwords, Keyword Tool, top 10 list
This entry was posted on Saturday, November 22nd, 2008 at 6:55 am and is filed under Google, Google Adwords, Keyword Tool, Pay-Per-Click Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.